Building Trust, Defining Identity – Crafting the Future of Legal Branding

G.O.A.T Legal is a legal firm committed to greatness.

A place where the client and their best interests come first.

Note: this is a student project
https://goatlegal.com.au/

G.O.A.T. Legal was approached with the opportunity to undergo a rebrand as a student project.

Their mission is to simplify the communication and claims process for clients. The vision is to provide innovative, client-centered solutions that challenge common misconceptions about lawyers, all while maintaining high professional standards.

The Process

Logo Design

Digital Development

I explored several logo concepts for the legal firm, experimenting with the themes of 'goat' and 'legal' to create a unique and memorable identity. Given that G.O.A.T. Legal’s mission is to simplify communication and the claims process for clients, with telephone being their primary mode of communication, I explored and experimented with this concept and shape in my design process. I applied the logo design to mockups to help the client visualize how the logo could be integrated into their business model.

Brand Style Guide

G.O.A.T. Legal didn’t have an established style guide, so creating one was essential. A brand style guide is a key document that defines how a business presents itself to the public. This reference tool ensures consistency across all platforms, both online and offline, by outlining the visual and verbal elements that represent the brand’s identity and voice. Here’s a preview of a few of the pages from the style guide, detailing the brand colors and their proper usage as well as logo usage.